This post is all about the truth of SEO. (Search engine optimisation)
There’s a lot of misinformation on SEO which has become consumer folklore, mostly originating from very old / non-existent techniques and also poor quality sources.
We’re often asked to add keywords to a site so prospective visitors can find that site in Google.
The problem with this is that there is an expectation that you do it once and google will bring all the visitors to your site, fast and sink your competition.
Well, this couldn’t be farther from the truth.
SEO is a strategy of continued work over years, results are not fast (That’s why paid adverts exist)
My own thoughts on SEO and content is to treat your website like an extended brochure. Expanding on all the information you could find in a brochure about your business, how you educate your audience, how you add value, how you solve problems, and so on. That can be one big brochure of content.
You don’t need a blog, or landing pages, door way pages or other specific techniques.
You need good quality content in a good quality structure. It’s been the same since day 1 of google and is the same now.
Simple in essence but hard to be consistent if you don’t have a strategic plan and budget.
3 Great articles on SEO truths
The 6 fundamental truths about SEO
Source: Search Engine Land
In brief this is what is covers.
- SEO is strategic across your business and it’s long term, it takes times (months and years)
- SEO should beat your competition, not the search engine algorithms. (Why are your competition beating you?, probably they are doing more than you)
- Good SEO cares about content architecture. Random keywords won’t work as well. (Write quality content in quality structures)
- It’s not the job of SEO to make pigs fly. There is no ‘easy’ button to press to rank higher. (Organic SEO competition is fierce)
- Cheap/Quick SEO can punish your rankings. (You’ll pay more to fix bad SEO)
- SEO only stops when Google stops making changes to the algorithm and you have no competition. (SEO never ends)
The Dirty Truth About SEO
Source: Forbes Magazine
Although this article is from 2020 it’s still relevant today
The article covers the following;
- How to go big with SEO
- How to go niche
- There are no shortcuts
The Harsh Realities of SEO that No One Tells You
Source: Hubspot
The articles covers some important truths on the following;
- Blogging doesn’t work (at least, right away)
- The age of your domain name matters (Initially)
- Keywords can hurt your rankings
